Friends since childhood, Dimitri O. and Maarten Bodewes started Loop Earplugs back in 2016. From engineering studies to a love of live music and nightlife, the two had a lot in common. Including tinnitus.

After trying every earplug on the market and feeling disappointed by the options, they set out to create something of their own. Something better.

Blending protection, comfort, and style, the first pair of Loop earplugs was born. Designed for nights out. Built in Dimitri’s mother’s garage.

As the 2020 pandemic brought live events to a halt, something became clear: the need for Loop products went way beyond nightlife. People were already using our earplugs to support sleep, focus, parenting, commuting, and everyday noise overwhelm.

That shift also revealed something bigger about what we were bringing into the world. We weren’t just making earplugs – we were making tools to reduce sensory overload in a world that has us experiencing more than ever.

From the all-in-one volume control of Loop Switch™ to the sleep-specific design of Loop Dream™, we’ve been redefining what hearing protection can do ever since. Today, Loop helps millions of people take control of their sensory environment, so they can feel more empowered and present in the moments that matter.

We believe that our senses shape our lives. And that removing sensory disruptions gets us closer to our best in any given moment.

Our mission is to design innovative sensory solutions that help people live fully, creating a world where everyone is empowered to control their own experiences.

Great design doesn’t start with a product; it starts with people. For us, that means creating human-first solutions that fit effortlessly into real life.

We believe sensewear shouldn’t feel clinical or stigmatized, so instead, we design products that spark curiosity and empowerment. Things you’re proud to wear, that become a natural part of your self-expression.

But great products don’t stop at aesthetics. At Loop, every detail is considered across comfort, performance, durability, and quality, with teams across acoustics, materials, engineering, and design working together to create products that perform in real life.

From first sketch to final validation, we test rigorously to ensure every product meets the highest standards for safety, compliance, comfort, and daily wear.

Because in the end, every product decision comes back to one question: what matters most to the person using it?